The Luxury Dog Market Needs to Include Cleanup Efforts
The luxury dog market is booming. Over 60 million U.S. households -- and over half of the Millennial market -- own a dog, and the Ameican Pet Products Association estimates that the luxury pet market is hovering around $75.38 billion.
If you haven’t noticed, dogs are big business.
We’re all for pampering your pooch. After all, they are part of the family. The shift in attitudes toward our canine companions over the last few decades has resulted in more discerning pet owners. The era of, “How cheaply and conveniently can I get these products for my pets,” is almost ancient history. Most pet owners today are willing to pay more for products that make their pets’ and their lives easier, more comfortable, more fashionable and more stylish.
This Fashionista article explains how modern dog owners can’t stand the idea of having pet essentials and accessories that don’t fit into the aesthetic of their lives. Speaking of her dog, Parisa Fowles-Pazdro (founder of Max-Bone), was quoted as saying, “We're very particular with everything — we spend money on our furniture. I wanted him to have beautiful cashmere blankets, beautiful beds, beautiful toys.”
So go forth and buy those luxury beds, coats and food for your dogs; they deserve it! Here’s where we propose another luxury item to add to your arsenal, though. (Surprise, it’s us!)
The luxury dog market is almost all-encompassing. But there’s one segment that has been overlooked time and time again: waste cleanup. It’s not a sexy topic, but as with anything in the luxury market, the products can be. Carrying around a roll of poop bags in the bottom of your purse or the pocket of your jeans is anything but luxury. Subsequently picking up that poop with your hand? That’s a territory in which you’re straying very far from luxury.
The good news here is that a luxury poop pickup device does exist, and it’s right under your nose.
Luxury extends far beyond the actual process of waste handling, too. Think about what happens after dog waste is thrown away. Rather than winding up in a landfill encased in a layer of plastic or “biodegradable” material, it could go to benefit urban composting.
That’s how we envision the luxury dog market of the future: one that includes all aspects of your dog, not just the “fun” ones. With your help, we are making it a reality.